Most men who train hard settle at a standard well below what they could carry. Raising it is the whole job — whether you want to walk around looking like you train, or you want to be on a stage.
Read this honestly
Six things I hear almost word for word, from men who train hard and have done for years.
If you winced at three of those, none of it is a genetics problem. It is a plan problem, and that is a fixable one.
You want six weeks and a six-pack. You won’t train four to six times a week, for years rather than weeks. Or you’d rather be told what you want to hear than what is actually going wrong. No hard feelings — I’d just be taking your money.
The bar, written down
This is the bar. It is what I want you working towards, and it is what I hold every client to — the bloke who just wants to look like he trains and the one stepping on a stage. You either have these or you are working on them, and I will tell you which. Not a six-week outcome, not a stage look, and definitely not a weight-loss programme.
Clothes on or off. You’re walking around and people can tell you’re in the gym.
Not there yet: nobody notices. You look normal, or out of shape in clothes, and none of your years of work show.
Weak points brought up, and legs that belong to the same body as the top half. Nothing carrying the physique on its own.
Not there yet: you get called chicken legs — or people don’t read you as someone who trains at all.
Carrying the muscle and the condition at the same time — sharp through the body, the face, the hands. Both, not one.
Not there yet: you’re lean but small and nobody notices you, or you’re big but soft.
Week in, week out. The look doesn’t vanish because you missed a week, and the progression carries on.
Not there yet: one holiday undoes the lot.
Building — on the plan, phases set, moving forward. Most men are here a long time, and that’s normal.
Met the Standard — all four, held.
Stage — the same four turned up, held for one day.
Longer than anyone selling a twelve-week transformation will admit. The quickest of mine took seven weeks — and I’ll tell you why: he started fairly lean, so it was a recomp rather than a rebuild. That’s the exception, not the promise.
The two most people would point at took twelve to eighteen months, across several phases. Not one cut.
On one of them, the before photo was taken twelve weeks out. I’d already had him eighteen months by that point. That’s the part most people crop out.
Real clients, real weeks
Every one of these men trained before they met me. What changed was the plan and the fact somebody read it every week.
“79.8kg this morning mate! It’s been years. Need to buy a belt — the jeans I got a couple of months ago are falling down.”Client · WhatsApp
“Don’t think I’ve ever been this light. I was sixteen and a half stone when I started.”Client · WhatsApp
“Why am I throwing 100kg like 10kg dumbbells? Feel ridiculously strong.”Client · WhatsApp
Show by show
Thirty medals at some of the most prestigious amateur shows in the UK — the level of condition and muscle it takes to win a class. Eight federations, 2021 to 2026. You could be next.
Plus NABBA Finals 2025 and 2026, and the NABBA Worlds 2026.
What you actually get
Not a downloadable plan with your name typed at the top. Here is what lands when you sign up.
A Google Sheet built for you alone: timeline, meals, training, supplements — plus a protocol tab if that side applies to you.
Exercises, sets, reps, video demos and notes — plus cardio and a daily step target that fits your week.
Meals, macros, water and salt built around what you actually eat and when you actually eat it.
You send your numbers and photos. I read them the next morning and send a video back within 24 hours.
Text or voice note, any time. I reply the same day. No ticket system, no assistant, no waiting.
Every change explained, so you finish knowing how to run it yourself.
Every week, without fail
One rhythm, repeated. Whatever day we set as yours, this is how every week works.
By the end of your check-in day: your daily tracker, front / back / side photos and a ten-question form.
The next morning, properly. Weight trend against gym performance, what the photos show that the scale doesn’t.
A walkthrough back within 24 hours: what changed, what didn’t, and exactly what to do this week.
Every week, for as long as we work together. That loop is the entire job.
Who this is for
I coach men who already train. Skinny-fat, carrying a lot of body fat, or simply undermuscled — all of them working hard in the gym and none of them getting to the physique they’re after.
That’s the main job, and it’s men. Stage prep is separate and it’s open to anyone — plenty of my athletes have placed, across eight federations. What the two share is the standard I hold them to.
What doesn’t change is the job: reading the whole picture, and pushing you past the point you would have settled at on your own. Left to ourselves we all stop at comfortable, and comfortable is exactly where average lives.
Men who lift. Build the shape, hold the condition, look like you train — and still have a life.
Prep and offseason, week by week, natural or enhanced. Open to anyone.
No surprises
Coaching runs month to month. Commit for longer and it comes down.
No notice period. Tell me before your next payment date and that’s that.
Bank transfer or Stripe. Plan changes never cost extra.
No “book a call to find out”. That exists so somebody can get you on the phone and make you feel bad enough about yourself to sign. My results are further up this page, they’re all over my Instagram, and they’re on stage — if you’ve followed me a while, you already know whether you’d trust me to get you there.
One message, that’s it
Text or voice note on WhatsApp. Tell me where you’re at and what you want. No script, no sales call.
Training history, injuries, your schedule, what you’ve already tried. If I’m not the right fit I’ll tell you.
Your hub lands with a video walking you through every tab, and week one starts.
You’ve already done the hard years. Let’s make them count.
Six questions about where you’re at. Takes two minutes, and I’ll come back to you on WhatsApp.